Responsible Marketing

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 Responsible Marketing

Heinz in Australia produces and markets a wide range of foods and beverages under a portfolio of well-loved and known brands, including Heinz, Kraft, Golden Circle, Gravox and Fountain. As part of our Environmental Social Governance (ESG) global responsible marketing commitments, Heinz is committed to ensuring we responsibly market and advertise our products, particularly products that are intended for children.

Heinz have a rigorous internal regulatory and legal approval process for food labelling, use of nutrition and health claims and advertising to ensure they comply with the regulatory requirements of the Australia New Zealand Food Standards Code and the Australian Competition & Consumer Commission. We are passionate about providing consumers with easy-to-understand nutrition information that is accurate and transparent.

The advertising review (covering digital, online, and physical media) by our legal, regulatory and nutrition teams also include ensuring the local Australian Association of National Advertisers (AANA) Codes are adhered to. Heinz is also aware of and consider local school canteen guidelines and hospital food provision guidelines when reviewing food service information and relevant marketing material.

Marketing to children

Heinz adheres to the Australian Association of National Advertisers (AANA) self-regulatory codes which ensures a high sense of social responsibility is maintained in food and beverage advertising and marketing to children and adults in Australia. The AANA codes include the Food and Beverages Advertising Code and Children’s Advertising Code. These code requirements include:

  • not undermining the importance of a healthy and active lifestyle nor the promotion of healthy balanced diets
  • not encouraging excessive food and beverage consumption through disproportionate portion sizes to the setting or as contrary to the dietary guidelines
  • not targeting children with advertising or sponsorship of 'occasional' food and beverage products

Guidelines for Marketing Breast Milk Substitutes

Heinz is committed to the initiatives spearheaded by the Kraft Heinz Company globally, which recognises the importance and benefits of breast milk in feeding infants. We have established a global internal policy on marketing of breast-milk substitutes which is in line with the recommendations of the World Health Organisation (WHO).

Heinz are a member of the Infant Nutrition Council (INC), who represent manufacturers and marketers of the infant formula and toddler milk industry in Australia and New Zealand.

© H.J. Heinz Company Australia Limited
Kraft Heinz acknowledges the traditional custodians of the land we work on and their continuing connection to land, culture and community. We pay our respects to Elders past, present and future. Aboriginal and Torres Strait Islander Peoples using this content are advised that it may contain images, names or voices of people who have passed away.