Health initiatives and community involvement
H.J. Heinz Company Australia Limited (“Heinz Australia”) produces and markets a wide range of foods suitable for different ages including baby foods, baked beans, soups, cooking sauces, fruits, vegetables, fruit drinks and juices.
Heinz Australia has various programmes in place to improve the nutritional profile of its products, including a sodium reduction programme which has been in place since 2005, and in more recent years major product research has been undertaken to reduce the sugar levels in our products.
Heinz Australia company specific guidelines
- Heinz Australia has in place various company guidelines for levels of sodium*, sugar, saturated fat, protein, fibre, and the percentage of fruit and vegetables in our products, where relevant to a product category.
- Heinz Australia follows the Kraft Heinz worldwide charter of practice for marketing breast-milk substitutes which is applied across all business units globally. The aim is to support breast-feeding and to outline principles and requirements to provide safe and adequate nutrition for infants and young children, when breast-feeding cannot be provided. In addition to this, Heinz Australia is a signatory to the Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement (the “MAIF Agreement”).
*Internal targets for sodium are based on the Australian Food and Health Dialogue as previously applicable.
Reduction of sugar and salt
- Major product research has been undertaken to reduce sugar in products in recent years, which has resulted in the launch of products such as Heinz Tomato Ketchup with 50% less added sugar and 30% less salt.
- We continue to introduce and innovate products in our key categories to meet our sugar reduction guidelines. The following examples illustrate our progress to date:
- 100 percent of our Weight Watchers frozen meals range
- 100 percent of our Heinz spaghetti range
- More than 95 percent of our Heinz soups range
- More than 95 percent of Heinz dressings and mayonnaise range
- More 75 percent of our Heinz baked beans & legumes range
- More than 70 percent of our Heinz ambient meals range
- More than 70 percent of our Heinz chicken range
- We continue to introduce and innovate products in our key categories to meet our sodium reduction guidelines. The following examples illustrate our progress to date:
- More than 95 percent of our frozen meals range
- 80 percent of our Heinz dressings and mayonnaise range
- 70 percent of our Heinz spaghetti range
- More than 75 percent of our Heinz chicken range
- We continue to offer consumer choice with reduced sugar and salt varieties of our most popular products including Heinz Beanz Reduced Salt, Heinz Beanz No Salt, Heinz Spaghetti Reduced Salt, and Heinz Tomato Ketchup with 50% less added sugar and 30% less salt.
The Health Star Rating program
We support and implement the Australia and New Zealand government-led Health Star Rating program. We display Health Star Ratings on a number of our products including in our ambient meals, baked beans & legumes, frozen meals, canned vegetables, soup, and spaghetti ranges.
The Kraft Heinz Company Foundation
On a global level, The Kraft Heinz Company Foundation is Growing a Better World through our mission of aligning our people, products and partnerships to help eliminate global hunger. The Kraft Heinz Company is committed to building an enduring legacy of good corporate citizenship in the communities where we operate. We promote employee volunteerism and have made an impact through strategic investments to address hunger and improve nutrition across the globe including in areas where our employees live and work.
Established by our global head office in 2001, The Kraft Heinz Company Micronutrient Campaign enhances access to nutritional supplements that promote healthy growth and development, especially in developing countries and regions. This humanitarian, non-profit campaign is making a healthy difference in the world – one child at a time – with a focus on innovation and extending its global reach.
For more than a decade, the Micronutrient Campaign has sponsored the development and distribution of micronutrient powders that deliver essential vitamins and minerals including iron when stirred or mixed into children’s foods. These nutritious, easy-to-use powders are manufactured by The Kraft Heinz Company and have proven effective in preventing and treating iron-deficiency anaemia, and other vitamin and mineral deficiencies.
In 2013, the Micronutrient Campaign launched an exciting new partnership with Rise Against Hunger, an international hunger relief non-profit organization whose mission is to alleviate hunger in developing nations around the world. Through employee volunteerism at meal packaging events and the donation of micronutrient powders, The Kraft Heinz Company and its employees are improving the lives of millions of children around the world.
Since then, the Micronutrient Campaign has provided micronutrient powder to fortify more than 167 million hunger relief meals. Kraft Heinz employees around the world have packaged more than 6 million of these meals.
To help put the sunshine back into the lives of Australians, Golden Circle Limited, which is a subsidiary of Heinz Australia, set out on a mission to get families to turn technology off and turn life on with the SunHour project in October 2016.
The project asked families to pledge one hour of outdoor time on the SunHour website. Playing outside and participating in sports is proven to positively improve academic performance, with 52 percent of children doing better at school, socialising better and achieving higher grades as a direct result of regular outdoor play and exercise.#
Whether families cycled around the bay or played outside in the back garden, all treasured time together was logged. In the end, 338,215 hours were pledged and 291 bikes were given to children in need. For further details please see: http://sunhour.com/.
#Centers for Disease Control and Prevention, The association between school based physical activity, including physical education, and academic performance, 2010.